Landing pages are critical components of any website. Typically, web visitors land on these pages after clicking on a pay-per-click (PPC) ad. Hence, that’s where these pages get their name.
Creating landing pages isn’t like writing blog posts or developing simple web pages. Landing pages have to be perfectly structured and strategically assembled to convert qualified leads.
To save you wasting your valuable time and effort on ineffective landing page creation campaigns, we have created a resource for you to design the perfect landing page. Follow these tips for producing a landing page with massive converting potential.
Follow the Buyer’s Journey
Landing pages are by nature sales pages. After the marketing has been done to attract web visitors, you have to effectively sell your product or service on a landing page. To do so, you’ll need to understand how consumers think.
One sales concept marketers and business leaders point to are the Buyer’s Journey. This concept is an archetypal roadmap where prospects transition into a customer. This visual should give you more insight into each phase.
Instead, you should provide information that will help a potential buyer make a decision. Then, at the landing page, you can hook them in for a sale. This is how a landing page should always be structured.
Look at Industry Examples
Understandably, there are a lot of online articles and videos that provide tips and examples on how to build the perfect landing page. However, the best advice anyone can give is to see what works in your industry and stick to it.
If your business operates in the educational field, then browsing Khan Academy’s landing page may work for you.
Conversely, if you run some sort of e-commerce retailer, then you check out what this company did on their landing page.
All in all, you have to do what works for your business. In recap so far, you should always follow the Buyer’s Journey and check out landing page examples in your industry.
Finally, experimenting with different landing page alterations will be the icing on the cake.
Experiment Often
According to WordStream, the average conversion rate of a landing page is 2.35%, with the upper percentile reaching 5.31% and higher. Do you think successful landing pages got this way on the first try?
Many don’t. This is why experimentation is important. Conduct A/B tests to nail down the perfect landing page. You can try altering both significant and minor details of your landing page and measure your conversion rate over time.
Once you’re satisfied, you can move on and take what you learned to the next landing page design.
Create the Perfect Landing Page Today!
Do you want to learn more about how SEO Services Expert can help you build and optimize an incredible landing page for your business? We would love for you to give us a call at (813) 708-1286 to speak to a member of our team.
