Having a blog in 2020 is no longer an option. According to Neil Patel, companies that have a blog convert 67% more leads than those that don’t. This is because blogs help establish authority, provide value for web visitors, and serves as avenues of conversion for companies across the globe.
By starting a blog, you can improve your conversion rate exponentially. Fortunately, doing so is a straightforward process. When it comes to SEO, having a blog is necessary.
If you are considering building your own SEO campaign, starting a blog comes first. Continue reading below to learn how you can do it.
Understand Your Target Audience
Before starting your blog, first, understand what your target audience wants to read. Unfortunately, many people believe that by performing keyword research, they’ll automatically create content that ranks.
This isn’t true. Content creation is more than keyword research. It entails creating content people want to read, and you can’t get that from looking at keywords. Instead, you should observe your target audience in the following ways:
- Obtain demographic information on your target audience.
- Browse your competitors and see what kinds of content they post.
- Check the SERPs for similar content and see what ranks.
If you’ve been in business long, you should know who your target audience is. Take it a step further by understanding what they’d like to read.
Perform Keyword & Topical Research
Now that you understand who your target audience is, it’s time to brainstorm relevant topics for your audience. You can do this via keyword and topical research. Keyword research is the process of discovering online search terms.
Popular keyword research tools are Moz and SEMRush. On the other hand, topical research is the process of finding online content topics. Popular topical research tools are BuzzSumo and Ahrefs.
Both of these processes go hand in hand. With topical research, you can find content topics. With keyword research, you can discover search terms to add to your content ideas.
Finally, you should create a content calendar that houses your content topics and keywords. From there, you should be all set to begin writing.
If your website has a blog, then you can go ahead and get started writing. If your website doesn’t, then you should contact us today to build a new site for your business. In any case, it’s important to hire a content writer to create your content if you aren’t a professional writer.
Professional writers know more than to create content. They are masters of using the right tone, delivery, and SEO techniques to make your content rank. Luckily, a lot of SEO companies provide content writing services.
SEO Services Expert happens to be one of those companies. If you need us to create a blog and populate it with exceptional content, then you can count on us and our team of SEO professionals.
Give Us a Call Today!
Do you want to move forward with starting your blog? If so, give us a call at (813) 708-1286 to speak to a member of our team.