E-commerce is booming. According to Oberlo, an estimated 3.05 billion people will be shopping online in 2020. That year is now upon us, and there has never been a better time to set up a search engine optimization (SEO) campaign for your online store.
Luckily, SEO is a straightforward process. In this post, we will only go over the fundamental steps before creating your campaign. After all, part of a successful SEO campaign is planning, and the other is execution.
How well have you planned your SEO campaign? If you’re looking for inspiration to drive your campaign forward, continue reading this guide for more information.
Set Your Goals
SEO is all about data. Once you have data, you can begin to optimize your campaign based on your key performance indicators (KPIs) and budget. But, wait a minute. Do you even have goals for your SEO campaign?
Sure, your main goal would be to generate awareness and web traffic to your website so people can buy your products. However, are you concerned with generating a certain number of prospects?
If so, what number is defined as successful or completely missing the mark? With that said, here are some questions you should ask yourself.
- How many leads do you need to generate per month?
- What is the bare minimum of leads you need to generate?
- What would be considered as an unsuccessful SEO campaign?
These preliminary questions need answers. Once you have them, you can move forward to the next step.
Create a Budget
Every business, no matter the size, has a marketing budget. It seems odd that even corporate giants like Apple and Coca-Cola literally have marketing budgets they won’t go over because they can’t afford to.
In the same way, you need to create a budget for your SEO campaign. Unfortunately, this process is tricky. With PPC, you can create a super-accurate budget because you’ll know how much you’re paying for keywords.
SEO is really different. You could spend $1000 per month on an SEO agency and get nothing, but spend $500 per month and get all you need. A rule of thumb here is to sit down with your team and assess how much you can spend.
Next, you should write down a list of local SEO agencies, obtain their pricing, and narrow down your search based on what you’re comfortable spending.
Perfect Your Website
You can’t begin an SEO campaign with an inadequate website. Think about it – all your SEO campaign will do is bring web traffic to your site. If your site misses the mark, the web traffic won’t mean much.
You should first work with a web development agency to build a suitable website for your business. This will give your target audience something to look forward to as they interact with your brand.
SEO Services Expert is a full-service digital marketing agency that can help boost results from your SEO campaign.
Give Us a Call Today!
Do you want to learn more about how we can help you? If so, give us a call today at (813) 708-1286 to speak to a Tampa SEO Expert from our team.