Website speed is one of the most important factors in search engine optimization (SEO). Our Website Optimization Services will help speed up your website and check every detail including you css, js and image compression. It actually determines how your website will rank on search engine result pages (SERPs). This makes sense because if your website is too slow, it will become useless to web visitors.
As a result, Google or other search engines won’t rank it favorably. Website speed is a part of search engine optimization called technical SEO. This entails all of the technical or behind-the-scenes aspects of improving your website’s ranking.
As you can imagine, this guide will feature a lot of heavily-specific technical tips for improving your site speed. Continue reading to make your website faster and generate more online success.
Run a Comprehensive Audit
The first step to seeing exactly how fast your website loads and the culprits behind its lack of speed is conducting an audit. An audit is a diagnostic test for your website. It tells you everything about your website, from areas of improvement to points of concern.
An audit is like taking a trip to a doctor. The doctor performs tests on your vitals and can provide an accurate diagnosis of what’s going on. In a similar fashion, an audit will list all of the ways you can improve your site speed.
Performing an audit is a task best left up to professionals. You can contact us today to receive a comprehensive audit for your website.
Fortunately, all websites are not just really slow. If you’re using a website builder or content management system, your website may be fine and in need of fine-tuning to make it even faster.
Though, the likely culprit of your website’s slowness could be the lack of responsiveness to other digital platforms, such as smartphones and tablets. For example, if you use large pictures on your website, they may take a long time to process and load on a mobile phone.
As a result, you should strive to achieve total responsiveness across the board on desktop and mobile platforms.
Optimize & GEO Tag Images
Search engines use robots or spiders to crawl websites. Based on the information they process during this phase, they will index and rank your site. These bots do not have eyes.
This means that they cannot process images without supplementary data describing what it is. If you want your website to get faster, optimize all images on your website. You can do so by changing the file name to an identifiable keyword (ex. Use a specific name instead of a file name), adding alternative text and GEO tagging all the images with the latitude and longitude of your business address.
Alternative, or alt, text is data that says what the image is. Alt-text is beneficial for visually-impaired readers using screen readers to navigate your website. It also helps bots process your images.
Lastly, compress your images so that search engines don’t spend a long time loading your website.
Give Us a Call Today!
All of these tasks may be a bit much for you to handle on your own. If you need help from one of our Tampa SEO Experts, give us a call (813) 708-1286 to speak to a member of our team.