In search engine optimization (SEO), keywords are the name of the game. Keywords are simply search terms people use to find things online. In order to match people with the right search results, Google and other search engines use algorithms based on machine learning and artificial intelligence.
We would spend a great deal of time discussing how these algorithms work. In sum, search engines analyze websites containing the keywords a person types into the search bar and rank them accordingly.
In theory, if your website contains a diverse mix of keywords, it’ll rank very well in the search engine result pages (SERPs). This will happen if you adhere to the following SEO keyword techniques.
Start a Blog
Blogging is not only a successful business practice, but it’s also a great way to rank for a bunch of keywords. By creating blogs and inserting your list of keywords, you can rank for diverse web searches across the internet.
What’s more, is that blogging is the only way to naturally use long-tail keywords. Long-tail keywords are search terms that exceed at least four words (ex. Personal injury attorney located in Los Angeles)
It’s important to realize that the higher the variety of keywords that you use, the better your website will rank.
In addition to having a blog on your website, you can create and post frequently asked questions (FAQs). Many long-tail keywords are in the form of questions anyway, so there won’t be much of an issue there.
In the answers to your questions, there are also opportunities for you to insert your primary keywords. You have the choice of placing your FAQs on the bottom of your landing pages or by creating a blog.
We recommend doing both, but creating a blog will lead to better results since you can post an endless amount of FAQs and develop an array of ranking opportunities.
Create Separate Pages for Keywords
This section may be a bit tedious, but it’ll honestly be worthwhile for your SEO campaign. Remember in the previous section where we discussed using long-tail keywords in FAQs.
Here, you can alternatively create separate pages or blog posts for long-tail keywords. This practice isn’t done quite often because it takes a lot of effort. Though, doing so will result in you generating some featured snippets for your business.
Here’s how you can get started.
- First, gather a list of long-tail keywords from your keyword research tool or Google’s “people always ask” section.
- Next, create content ideas for each keyword.
- Build content for each idea.
- Use all variations of that keyword and publish.
You may create dozens of pages, but if they’re quality, Google will rank them. This will give you an edge over your competitors and open up the door for higher visibility.
Give Us a Call Today!
There are so many ways you can rank for SEO keywords. Hiring a qualified SEO company is your best option for getting the job done. Give us a call at (813) 708-1286 to speak to a member of our team.