How to Create Killer Local Content for Your Small Business
Content creation is the impetus of any marketing strategy. On average, companies with blogs produce 67% more leads than those without one. However, many local businesses are in an uncomfortable place when it comes to content creation.
Many believe in blogging but don’t know how to create purposeful content that will drive website traffic. After all, local SEO campaigns are drastically different from traditional SEO campaigns.
With that said, let’s explore how you can create killer local content for your small business.
Create Long-Form Content
Long-form content is almost always encouraged by marketers. There is an absolute truth to long-form content being better for SEO positioning. The same principle applies to local content.
The reason why is because you ideally want your content to rank for as many long-tail keywords as possible. The best way to accomplish this goal is to create long-form content that can foster numerous ranking opportunities.
Choice Mutual, a local insurance brokerage firm, does this well by creating in-depth posts that are also highly optimized.
Although it may require a bit more time and effort, you will receive a higher return on your investment by writing longer content.
Find Unique Keyword Opportunities
Keyword research can be complicated for local businesses, especially if you operate in a competitive industry. For this reason, you should get creative and employ every trick at your disposal to gain the upper hand.
Finding long-tail keywords is the name of the game in local SEO. Fortunately, long-tail keywords could be found just performing a Google search. Take a look at what happens when you search for the keyword, “what is SEO?”
The “people also ask” section is full of wide-open long-tail keywords you can add to your content. The more you click on the keywords in this section, the more other long-tail keywords will show up.
Adding a wide variety of long-tail keywords will help your content show up for more diverse searches, resulting in increased website traffic and possible conversions.
Build Content Around Local Keywords
Here is the science of search engine optimization (SEO).
When people conduct an online search for a keyword, there is a certain intent.
Understanding this intent is important to build content your target audience will want to read.
In the previous example we used, take a look at the long-tail keywords in the “people also ask” section.
Fortunately, a whole lot of guesswork isn’t needed to figure out what people want when they type in those keywords.
However, if you want to be sure of what type of content you need to create, just perform a Google search on one of the long-tail keywords you are presented with. Based on what you see in the search engine result pages (SERPs), that’s how you should model your content.
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Do you want to rank higher with our proven local SEO strategies? If so, you’ve come to the right place. Give our Tampa SEO Expert a call at (813) 708-1286 to learn more about how we can help you.