Google’s search algorithm, also known as Hummingbird is comprised of several parts used to determine the ranking positions in the Google Search Results. Understanding what Google is looking for can help you improve your PageRank. PageRank is a score that Google uses as a ranking signal. So let’s talk about ranking signals. Things such as […]

Optimization for local search is hot. Whereas at one time, web users wanted to gather and get global information, today they increasingly want results that are more personal that literally get them data and information about where they are living. A study cited in Beginners Guide to SEO from SEOmoz’s indicated that 79% of web […]

SEO Companies should be aware that websites that use secure sockets layer (SSL) encryption will receive a slight boost to their Google search ranking. We can confirm that it is improving organic rankings significantly in Google Search results. Keep in mind that Bing organic results may drop slightly if you only use https:// for your site. They don’t […]

We can agree that most businesses are looking for ways to drive new and repeat sales. If you’ve already invested in SEO, PPC and Social Media, then congrats! Getting found online is the first step. According to Kiss Metrics, 96% of people are not ready to buy from you the first time they visit your […]

2014 will go down in history as a bad year for SEO gurus who specialized in taking shortcuts to the top of the Google search rankings. With dramatic algorithm changes introduced (Penguin and Panda), low quality sites with spammy backlinks were suddenly penalized. While quality content was always supposedly a factor in Big G’s ranking […]