Choosing the Perfect Keywords

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SEO Services: A website without freshly added content is dead. Google, like an obedient watchdog, determines the activity level of your website based on the frequency of new content being added to it over time. Therefore, it is essential for you to regularly add to your existing content and optimize your insertion of the right keywords to stay SEO friendly.
How to find the best keywords?

Using Long Tail Keywords in Blog Posts

The questions is, How do you know which keywords to optimize as a blogger? It’s not easy to do, but can be accomplished with careful research. Once you have an idea of how to execute dynamic text for a particular topic, you should follow at least three steps before you produce your final draft. First, focus on inserting multiple words (long tail keyword) that are relevant to the topic. By using the WordPress SEO plugin, you will find a drop down menu that offers suggestions related to your entry. Actually these suggestions are based on Google Suggest, which acts as a word or phrase finder based on the logical or random keywords multiple browsers type in when searching the Web.

The Word Press SEO plugin is an effective tool for gaining insight on the search behavior of the demographic you want to blog about. A crucial thing to remember about focus keywords is that they change according to the personal circumstances of Web users. Once you have targeted the most relevant long tail search term for your content, your next step should be to focus on whether or not the search volume of your selected focus keyword is high.

How to Discover Information About Search Volume

Google does make this process difficult to execute. The only way to accurately determine how often a search term is used, is by maintaining an active and alive AdWords account and bidding on the search term you’ve selected. The only downside of pinpointing search terms through this method is that it is very expensive. If signing up with Google Adwords is not an option for you to take advantage of, you can still get some idea how your focus keywords stand up using Google Trends. Google Trends gives you the advantage of comparing the search volume between two search terms as related to regional interests over a certain time period. If you have successfully ranked high with previous blog posts, you can see the volume of traffic who visited your posts in the past. Comparing the focus keywords of your older posts versus your new post will help you to determine if your focus keywords are optimized enough or need more tweaking. It could also give you some insight about the potential impact of how your new focus keyword would affect traffic. Make sure to follow a similar formula of longtail keyword insertion you used with your old posts with your new posts.

Google Your Keywords and Study the Results

Aside from using Google Trends to compare between your old focus keywords with new keyword prospects, is how to choose the most high ranking longtail search term among many. Google Trends will easily display what search term has the highest search volume and is most common compared to another in the search engines. Now that that’s settled, the next question that needs to be answered is, Do I need to insert a focus keyword on every single page of a site? The short answer is no. For instance, a contact page is usually easy to access and will not be as relevant to visitors, as would be the About Us page. It is reasonable to place focus keywords that would be the most relevant to the expectations and demands of the people using it. The most convenient way to find out whether or not your content is relevant to your Web traffic is to Google your prospective keywords yourself.

Closely look at the first two result pages. Are the articles Google displays of quality similar as your article? Would your website easily fit between the results shown in these result pages if you optimized it using your exact focus keyword? Discovering how your keywords would display in search results in real time gives you the advantage of knowing if improvements are needed to make a post more appealing as far as its rank when it is posted on a page. It could even inspire you to completely delete your blog post and start from scratch. This ensures that your content is not just recycled or plagiarizes other content from like topics. Web visitors are constantly looking for fresh content that is beneficial, interactive and that serves some purpose other than to just be read. Granted, it may take time to find additional information or unique arguments to an already well-talked-about subject to make it stand out. Really, the main focus of writing a blog is to make it worthy of being read. This could be achieved by injecting humor, spins or words or colloquial phrases when it is displayed in the result pages. If the target audience sees that your content is original, it will pique their curiosity to click and share your post!

Not an Exact Science

Conclusion: picking a focus keyword in order to improve your ranking in search engines is complicated: it’s NOT like mixing one part oxygen with two parts hydrogen to create H2O. You should focus on inserting a combination of words that are the most likely typed by your search audience. Also, shoot for a focus keyword that has relatively high search volume that fits your audience. Because keyword strategy takes some time to figure out and master, it is also important to study site structure as related to content writing. In addition to using advance analytic tools to optimize your keyword content, it may also help using synonyms of your selected longtail keywords to give your final draft an extra boost. This opens up the best opportunity to attract people to your site that you normally wouldn’t consider as your target audience.

Scott Carvin is an SEO Expert specializing in Social Media Marketing and WordPress Web Design. Scott has helped hundreds of clients since 2005 build an online presence for their business. Contact Scott today and start working your way to the top!

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