As Google prepares to launch it’s “Real-Time” penguin algorithm over the next month or 2, we thought it would be perfect timing to write an article about SEO tips for 2016 in order to help site owners prepare for the upcoming changes.
The most important change Google focuses on is the natural anchor text distribution. If you do it wrong, you can ruin your sites SEO potential! Lets look at this in more detail…
Natural anchor text & Distribution
When creating anchor text links, both on-page and off-page, it is imperative to use Brand and URL links more frequently. Using ONLY you main keywords will affect your SEO rankings negatively, as it won’t be considered a “Natuaral” link profile.
Create backlinks from Niche related sites and diversify your backlinks to your inner-pages of your website.
DO NOT overuse keywords in your content, and be sure to use a variation of your keywords to ensure quality content.
Here is a quick overview when considering how to use anchor text & distribution properly:
Brand and URL should be used the most
Backlink relevance is important
DO NOT overuse keywords
Use variations of keywords
Mix in obscure phrases
Exact Match Domains can use URL keyword more
Use primary keywords with best links
Links from diverse, trusted sites
Stay away from low quality sites!!! Too many links from low quality websites can affect your SEO efforts negatively. Checking the root PR is a good way to filter out low quality sites. There are a lot of SEO tools developed that allow you to inspect the PR and DA of a website.
Remember that easy backlink sources such as article directories and social bookmarking sites are STILL a valuable resource in getting low to moderate competitive keywords ranked.
On-page factors are important Optimizing the on-page content of your website is key to Google indexing your site correctly. Be sure to take time to audit your web page to ensure it’s optimized for you main keywords.
An ideal web page should do all of the following:
Be hyper-relevant to a specific topic (usually a product or single object)
Include subject in title tag
Include subject in URL
Include subject in image alt text
Specify subject several times throughout text content
Provide unique content about a given subject
Link back to its category page
Link back to its subcategory page (If applicable)
Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page)
Frequent updates and regular promotion
Update your blog or page content every week with fresh content. The more content you have, the more likely you will show up in Google search results.
Continue to obtain backlinks each month, this shows gradual “Natural” growth
Use Social Media to share your content.
SEO Services Expert can help maximize your online visibility by optimizing your on and off page content. Our quality SEO services will help your business succeed online. Contact us for a FREE SEO and Website consultation.
Scott Carvin is an SEO Expert specializing in Social Media Marketing and WordPress Web Design. Scott has helped hundreds of clients since 2005 build an online presence for their business. Contact Scott today and start working your way to the top!
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